A domain name is the address
at which a website is located on the Internet. As each website's address
is unique, your domain name is going to an important branding tool
and should be chosen carefully.
Any given website address consists of two
elements; the actual domain name itself (silvermoonmedia)
and its surname, the Top Level Domain or TLD (.com, .net, .ie etc.)
As your digital address it is important to choose a domain name that
is distinctive and easy to recall.
Tips in choosing a domain
name:
· should be simple, easy to spell and therefore easy to remember
· ideally, it should be your company name or the name of
the brand being promoted
· avoid acronyms, abbreviations and numbers
· also register misspellings and variations of the name
Tips in choosing an appropriate
TLD
|
.com
|
the most globally recognised generic TLD and
easy to remember but many domain names at this TLD have already
been allocated www.microsoft.com |
|
.net
|
originally intended for companies involved in
IT and Internet services, it has now become an alternative to
the crowded out .com brand www.itsolutions.net
|
|
.ie
|
specific to Irish organisations
and individuals it identifies your company more closely with
the immediate Irish market and is a TLD brand that is strengthening
considerably. For example, looking at TV adverts consider how
many multinational companies are now promoting localised .ie
addresses for their Irish customers. www.toyota.ie,
kelloggs.ie |
To assist you choose the best identity for your website,
silvermoonmedia provides a
simple domain name creation service whereby we provide you with
a list of domain names that are relevant and available for your
company to use, an Internet brand that will make your site easily
found and remembered.
 |
click
here to see an outline of the steps involved in a web development
project |
|
